Product Placement

I believe product placement is really effective. Logically speaking, the industry do not give hundreds dollars, or even more, away knowing that putting their product on T.V shows or movies is not effective so it must be effective. Personally speaking, whenever I see a movie where there is a party scene and someone is handing around a Coco Cola, I start to grow a craving for it right then.

America's foundation is built on needs, wants, and goals that every person tries to pursue. The advertisement industry is aware of this and uses this to their advantage. They throw products in television shows and movies, especially in the scene where the it makes the product so satisfying that the viewer will develop a desire to have it. It is like a commercial, except for this tiny commercial is played with real actors in a movie the viewer want to watch; unlike when commercials turns on after a show, the viewer tends to pay no attention to it what so ever. I believe this is why product placement is so effective. It's because the advertising industry knows how to capture the viewers attention towards the products and that is putting it in television shows and movies that the viewer likes.

We see thousands of ads and logos and products everyday. I bet we even remember a lot of logos or songs that goes with a certain product. As long as that classical conditioning is placed in television shows or movies, a light bulb will automatically go off and say, that's Nikes! From personal experience, I tend to recognize something even if it's placed small on the screen or off to a corner. That is because I know what it is. For an example, Snickers is very popular candy, I myself love it and so does everybody else. If we see a Snickers wrapper, we'll recognize with no hesitation. If I was to see a tiny Snickers wrapper placed near the left corner of the screen on, lets say the television show 90210, I will notice it because it's such a poplar candy that I have been exposed to for years. Then I tell myself, I want one.

It doesn't have to be a product that is well known. I've seen products that I probably never knew existed until I have seen some show. The reason why I know it exist now is because the product placement in that particular show is right in my face. It is there, bold and cleat, making it's point of it's existence.

Product placement in television is a smart way to get the viewer's attention. Commercials work sometimes, but when people watch T.V, they watch the show, not the commercials, so the commercials are usually tuned out. But when the viewer is watching a show or movie they like, with no interruption, BAM comes Brad Pitt holding a green starburst, and I will say, well think, he is so cute! I want some starburst now. You see how effective that is? It's persuasion without words, like art.