I never knew people put so much effort into an advertisement just to sell their product. My thought was that advertisements is there to catch a person's eye so the consumer will be like oh yeah that's cool, I might want it. There is so much more than just that; advertisements plays with people's mind psychologically with the use of words, the person presenting the product, etc.
Over the past couple day, seeing billboards, T.V commercials, magazine ads, in store ads, and many more, I've noticed almost, if not all ads, consist of the American core value of material comfort. I've come to believe the nature of America is to have and want material things in order to achieve their comfort, or to fit in, and be social because most of the ads I saw made this true. They portrayed their product as a solution to being cool, being in style, having the finer things. These ads uses advertising claims and propaganda devices to get to people's mind. I remember seeing something like, I forgot what the name of the car was, but it went something like this, It's a Honda civic. Yes, by the look of the car I knew that, so so what? What about a Honda Civic? Just by that phrase are we supposed to think Omg! it's a Honda Civic!?
Every single ad claim they are better than something else. Like Venus the shaver. They advertise their new shaving razor; it has four blades. It claims it is different and unique because it had four blades for a more ultimate touch, but like every other product they came out with seems to be different and unique so what makes this one so different?
Most ads I saw are usually targeted as women, maybe it's just me, but most were women. I think the advertisers believe women have a big influence on men or maybe the other way around, but if a women is targeted, men will like it, women will buy more. They, as in ads, increase social risks. if you don't buy this, you will be fat or ugly or not fit in and nobody will want to talk to you. Most ads say if you buy this, you are saving money, reducing financial risks. 9 out of 10 products out there, claim to have best offers, exclusive deals, low prices, and efficiency.
Ads isn't all about standing out; once they stand out, you read it, and the words printed on the ads plays mind tricks on you. Advertisers do many things just to persuade. To me, it seems invasive. Just a little.
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